⎯ From Palma de Mallorca, born with curiosity and devoted to excellence. My path has always been about transforming concepts into meaningful, coherent products and experiences.
For me, design is not just form or function — it is narrative. I use brands and products as vehicles to tell stories, shaping them at a strategic and visionary level to ensure coherence, emotion, and lasting impact at scale.
Over more than a decade, I have worked across industries as a multidisciplinary designer: from shaping cars for leading automotive brands, to leading a team of 30+ designers in a company that, during my tenure as Design Director, reached one of its greatest milestones —entering the stock market with a multi-billion valuation. That experience taught me how to guide design at scale, aligning creative vision with business results.
⎯ My mission is simple: to craft narratives through design, creating coherent and emotional experiences that endure.